Thus, when you find the right influencer for your marketing campaign, you need to have an effective outreach email strategy for connecting with your ideal influencer and convincing them to work with your company. Influencer Collaboration Email Template. The 10 most helpful influencer collaboration email subject line templates 1. This personalizes the message and grabs their attention. Commission? According to Neil Patel, most marketers will achieve an ROI of $23 for every $1 they spend on influencer marketing, so it’s easy to see why companies are investing more money in influencer marketing strategies. 1 - Subject line. Your relationship with an influencer should be mutually beneficial, and your outreach emails should reflect this fact. You’ve put a lot of love into writing this email. So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. But do you know what not to write in your outreach email subject line? Okay, so you’ve drafted your email. I thought it was something my audience would appreciate, so I shared it with my social media and email subscribers. Instead of using a bland, templated email to contact your potential influencers, write it yourself. Here are some more influencer outreach tips: Tell them what you have in common , whether it’s a shared interest in vegan food, a common audience that’s passionate about new … So, if you want an influencer to notice your email (and you probably do), you’ve got to write an eye-catching subject line. Now for the tough step: Writing a message that will grab an influencer’s attention and entice them to work with you. Must-reads for eCommerce and DTC. ❸ Invite them to become a brand ambassador. Exclusive interviews. The primary objective of your first email should be to start a conversation. Nearly two-thirds of marketers will spend more money on influencer marketing in 2019, and 17% of companies will spend half of their marketing budget on influencer marketing campaigns. But what do you do when it’s time to pull the trigger? A poor subject line on an awesome blogger outreach campaign email is the equivalent of … Subject line: (Influencer Name), Let’s Work Together! 1. Money? Why is this a smart partnership? To Promote Your Product Offer for you: n% share in the profit Benefit – An email with this subject line helps in attracting the influencer if you are presenting the reasonable share in the profit. There’s a good chance that the influencer you’re reaching out to is being contacted by other companies, and they’re getting multiple emails every day. Are you an influencer with a style that people admire? Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. If you’re feeling less-than-sure, put your influencer collaboration email through these 5 best practices before you tap “send.”. Get in front of followers who need your product. Enough followers. Create an influencer collaboration agreement. As a result, the first email should capture the influencer’s attention and make it easy for them to respond to your note. Because when getting to the decision point, end users respect influencers very much. You can try sending them a third email after a few weeks, but if they don’t respond after 3 emails, you can assume that they’re not interested in collaborating with your company. They’ll get something for free, and in return, their followers will learn about your product. You’ll get content from a respected expert in their field, and they’ll get their work posted on a site with a large audience. Check out our influencer marketing toolkit and get a free budget calculator, influencer posting guide, campaign performance tracker and more! I’m not sure if you recognize me from Instagram but I’ve been loving your content recently! For every $1 spent on influencer marketing, you earn $23 back. Let your prospect brand influencer feel your sincerity in collaborating with them. Don’t feel disheartened if an influencer doesn’t reply to your collaboration email within 24 hours. This maximizes the chance that you will catch the influencer at an ideal time. Try partnering with people who know what they’re doing to spare yourself the headaches. Lengthy subject lines get cut off, especially if the recipient is on a mobile device. Let me know if you’re interested in working something out. Mention specific posts that show this. I thought you’d be interested in working on this project because [reasons]. 3. For example, you can send influencers your product and ask them to write a review. Influencers know when you’re being lazy and copying other people’s emails. Have fun! Internet marketing is an extremely dynamic field, which is evident by the number of different tools, strategies, and trends which are experiencing constant changes. Let’s get started. So be sure to personalize and avoid copy and pasting on your collaboration email. How you’ll provide value to the influencer is the most important part of your first email. Influencer marketing takes a lot of effort, but it’s worth it. Be reasonable. Successful influencer collaborations take time to increase engagement and improve sales. If you want an influencer to hear you, write each email fresh, customized specifically for that influencer. Ready to create custom content and generate buzz. It boils down to which brands. In order to maximize the chance that your email will get a response, it should be concise, relevant, scannable, and include a clear call to action. Influencers are busy, and sometimes, they may forget about your email before they have a chance to respond. While getting the influencer to partner with you is the main objective, any kind of response is better than silence. They may be busy on the day you first reach out, but if you wait a few days before sending them another email, you might catch them on a day when they are less busy. Do you like our styles? 4. I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. Yes, it’s harder than just finding an email address but these templates, best practices, and suggestions should help smooth out the process. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Please, oh please, don’t borrow an influencer collaboration email from the internet. Lets start from the beginning. Here’s the truth: personalized emails get more results. If you’re nervous about influencer outreach, take a deep breath. At the end of reading this, you'll be able to use our own influencer outreach email templates, get an amazing reply rates and close more partnerships. Do you need user-generated content, reviews, or something else entirely? Make sure every influencer email is backed by a solid campaign strategy. Ends with action steps. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. In our digital lives and real lives. You might need to spend a little money translating an email, but this shows the influencer you put thought into the message. 5 Foolproof Ways To Write The Best Influencer Outreach Email. When in doubt, download Grammarly proofread your emails for free. 35% of email recipients open emails solely based on the subject lines. Here’s an example script of how to write your initial outreach email to an influencer: Subject: Collaboration with [INSERT YOUR BUSINESS NAME] Message: Hey [INSERT NAME], Hope you’re well and having a great week so far. If you can get them to respond to your email and tell you why they’re not interested, you’ll be better equipped to reach out to them about other opportunities in the future. However, it was left up to the email recipient to investigate the validity of these claims and the quality of the work, which anyone un-social-media-savvy might struggle to do. First of all, the subject line tells them there is an opportunity to collaborate. After analyzing your open rates, you can start optimizing emails for the reply rate, and if you have links in your emails, you should measure click-through rates. This would reflect your humble and responsible attitude toward … Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. First section shows that she’s researched the journalist and provides a smooth transition into the content being pitched. If you’re interested, we can set up a phone call this week to discuss starting a collaboration that would bring value to both our audiences. Clearly states the purpose of getting in touch. Most email marketing experts and brands recommend keeping subject lines to 50 characters or less (around 5-10 words). Oh, and we shouldn’t have to say this, but please: proofread your stuff. If you’re interested, I’d love to get your take on the project and figure out how we can make it beneficial for both parties. We match you with a shortlist of qualified, experienced influencers who reach out to you. 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